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Teaching Cases in Tourism, Hospitality and Events
The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies.Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work.Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues.Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions.The book covers: - General management, including innovation, ethics, and sustainability; - Strategic management, including business models, SWOT analyses and internationalisation; - Human resource management, including motivating employees, conflict management and work-life balance; - Marketing, including managing service quality, branding and new service development; - Financial management, including budgeting, risk management and forecasting; - Operations management, including food and beverage delivery, revenue management and health and safety.A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.
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Strategic Management for Tourism, Hospitality and Events
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time.It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability. New features and topics in this fourth edition include:New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory.New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as COVID-19 impactsA new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality and events organizationsTechnology is integrated into all chapters, looking at big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity and innovationImpacts and implications of COVID-19 are discussed, considering industry responses, financial implications and future emergent strategiesA contemporary view incorporates the broad range of academic literature and industry developments that have emerged in recent years and provides a particular focus on smaller organizations, recognizing their key roleWeb support for tutors and students provides explanations and guidelines for instructors on how to use the textbook and case studies, additional exercises and video links for studentsThis book is written in an accessible and engaging style and structured logically, with useful features throughout to aid students’ learning and understanding.It is an essential resource for tourism, hospitality and events students.
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Digital Transformation and Innovation in Tourism Events
The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses.This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events.It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.
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Events Tourism : Critical Insights and Contemporary Perspectives
This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism.It examines modern-day global issues facing the events and tourism industry, policymakers, researchers and academics to advance understanding of practice and development of theory. Organised in four parts, this book examines how events tourism is designed, planned and delivered.The first part engages with the core, fundamental concepts of events tourism which establish a basic understanding of the field.The second part addresses contemporary issues related to visitor attractions, music festivals, small and user-generated events, wanderlust and entrepreneurship.The third part focuses on meetings and challenges in the conference industry after disasters, the economic impact and other dilemmas of mega-events, and city and destination concerns.The fourth and final part provides a peek into the future of events tourism vis-à-vis reshaping cities, music festivals and critical dilemmas of the 21st century. With an international appeal because of cross-national contributions, this book will interest events and tourism practitioners, academics, students, researchers, policymakers, and business and investment sector professionals across the globe.
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What are the differences between mass tourism and sustainable tourism?
Mass tourism focuses on attracting a large number of visitors to a destination, often leading to overcrowding, environmental degradation, and cultural disruption. Sustainable tourism, on the other hand, aims to minimize the negative impacts of tourism by promoting responsible travel practices, preserving natural and cultural resources, and supporting local communities. Sustainable tourism also emphasizes the importance of environmental conservation, social equity, and economic development, while mass tourism tends to prioritize profit and visitor numbers. Overall, sustainable tourism seeks to balance the needs of visitors, the environment, and local communities for the long-term benefit of all stakeholders.
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Which lakes are Lake Garda, Lake Como, and Lake Maggiore?
Lake Garda, Lake Como, and Lake Maggiore are all located in northern Italy. Lake Garda is the largest lake in Italy and is known for its crystal-clear waters and picturesque towns. Lake Como is famous for its stunning scenery, elegant villas, and charming villages. Lake Maggiore is the second largest lake in Italy and is known for its beautiful islands, such as Isola Bella and Isola Madre, as well as its lush gardens and historic palaces.
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What is the difference between scenic representation and character speech?
Scenic representation refers to the visual and physical elements of a performance, such as the set design, lighting, and costumes, that help create the overall atmosphere and setting of a scene. On the other hand, character speech refers to the dialogue and words spoken by the characters in a play or performance, which reveal their thoughts, emotions, and motivations. While scenic representation sets the stage and provides context for the action, character speech drives the plot forward and develops the personalities of the characters. Both elements work together to create a rich and immersive theatrical experience for the audience.
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Are Lake Starnberg, Lake Chiemsee, and Lake Tegernsee too expensive for a vacation?
The cost of vacationing at Lake Starnberg, Lake Chiemsee, and Lake Tegernsee can vary depending on the type of accommodation, activities, and dining options chosen. These lakes are popular tourist destinations and offer a range of accommodations from luxury resorts to more budget-friendly options. While some aspects of vacationing at these lakes can be expensive, there are also opportunities to find affordable options for lodging and activities. With careful planning and budgeting, it is possible to enjoy a vacation at these lakes without breaking the bank.
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Wine Tastings Are Murder
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Employability and Skills Handbook for Tourism, Hospitality and Events Students
This handbook provides students with an essential understanding of the skills and knowledge needed to work in the tourism, hospitality and events industries.It offers reflective, reflexive and critical analysis on personal, academic and professional development.Not only looking at how to develop the skills, attributes and prospects for employment in these competitive industries, this handbook also focuses on what the employers in tourism, hospitality and events sectors require of graduate employees.Highly illustrated, the chapters contain think points and activities, and case studies are integrated throughout offering first hand advice from both employer and graduate perspectives.The first book to focus on skills and employability in tourism, hospitality and events, this is a must read for all students studying these fields.
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Service Quality in Leisure, Events, Tourism and Sport
Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate.An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service quality across the industry sector.Fully updated and enhanced, it: - Covers areas such as the experience economy, capacity management and service culture, as well as methods for measuring quality and satisfaction. - Includes numerous case studies to help students apply classroom-based theory to practice. - Is packed with student-friendly pedagogy and full colour illustrations throughout to enhance the learning experience.Considering the underpinning theory of service quality, this book informs the reader of the practical application of service quality management tools and techniques in an industry with distinctive features and challenges.An invaluable read for students within the LETS sectors, it also provides a useful refresher for practitioners working in the industry.
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Research Methods in Tourism, Hospitality and Events Management
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods.Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
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What are examples of events within Germany and international events?
Examples of events within Germany include Oktoberfest in Munich, the Berlin International Film Festival, and the Cologne Carnival. International events include the Olympic Games, the FIFA World Cup, and the Cannes Film Festival. These events attract people from all over the world and showcase the cultural and sporting diversity of different countries.
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How do you mix white wine and red wine?
Mixing white wine and red wine is not a common practice in the world of wine. Each type of wine has its own unique flavor profile and characteristics, and mixing the two together can result in a muddled and unbalanced taste. It's best to appreciate each wine on its own and pair them with appropriate foods to fully enjoy their individual qualities. If you're looking for a mixed drink, there are plenty of cocktail recipes that incorporate both white and red wine, such as sangria or a wine spritzer.
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What is the difference between Coffee Lake and Kaby Lake?
Coffee Lake and Kaby Lake are both generations of Intel processors, with Coffee Lake being the newer generation released after Kaby Lake. Coffee Lake processors generally offer more cores and threads compared to Kaby Lake, resulting in better multitasking and overall performance. Additionally, Coffee Lake processors are built on a more advanced 14nm++ manufacturing process, which allows for improved efficiency and potentially higher clock speeds.
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Is Jesus bread and wine?
No, Jesus is not bread and wine. In Christian theology, bread and wine are symbols used in the sacrament of the Eucharist to represent the body and blood of Jesus. This is based on the Last Supper, where Jesus broke bread and shared wine with his disciples, instructing them to do the same in remembrance of him. Christians believe that the bread and wine become spiritually significant through the act of communion, but they do not physically transform into the actual body and blood of Jesus.
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